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MY WORK
Thank a First Responder Day
In this project, my team and I were tasked with creating a campaign strategy for Thank a First Responder Day. Apart of this strategy, I was lead of creative design and execution as well as contributing to the target audience, SWOT and creative executions.
Through our team work, we expanded on the original idea of the gratitude gallery as well as planning a hybrid event.
In this campaign report, you will see justifications for our creative executions and a well-thought strategy that can be easily implemented for the 2022 Thank a First Responder Day.
Organisational Communications: Interview Paper
In this project, I was told to create a research question that is relevant to organisational communications and write an annotated bibliography which would assist in the writing of my interview paper. My research question is as follows:
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"How do managers in different business sectors resolve interdependence conflict within the workplace?"
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For my interview paper, I was tasked with interviewing two professionals of my choosing and to write an analysis based on my findings.
50/50 by 2030 Foundation
Based on the brief, our team created visual image designs presenting true quotes given by the general public which explains their personal experiences of gender inequality. The design has been adapted to suit posters, social media platforms and physical products such as t-shirts and stickers. The designs feature royalty-free stock headshots, quotes, names and ages of the people speaking and general information or statistics relating to the gender issue presented by the quote. A tagline “How’s that Fair?” was created with a supporting hashtag followed by the 50/50 by 2030 Foundation logo.
In this project, I was client liaison which means I was ensuring that our client was updated on our progress regularly as well as understanding their concerns and adapting it to our project. I was also in charge of designing all the posters, social media tiles and mock-ups. This was the first campaign I have worked on and I am proud of the outcome. If you would like to see all the examples I made, Click on the button below for more.
Events and Tourism: Short Essay
In this assessment, I chose to discuss events and tourism at Hamilton Island, Whitsundays. Within this essay, I described Hamilton Island as an events and tourism destination as well as evaluated the importance of tourism and events on the economy. Through my analysis, I suggested that Hamilton Island should improve on their events and tourism to minimise impact on the Great Barrier Reef.
